What is brand photography?
Brand photos are images that represent your brand visually and tell the brand stories you want to share. They are created with intention to show your personality in a genuine way and the daily behind the scenes life of your business.
This can look like whatever you want it to be and can be done through portraits and lifestyle product photography. The goal is to show what you do, what you value, and who you are behind the business to share with your audience so they can connect with you.
Why invest in a branding session?
I could go on and on about the reasons why brand photography is essential and so valuable, but I’ll try to break it down to a few.
You are a business owner, entrepreneur, and a human with a life. Not necessarily a photographer or content creator full-time on top of that. Focus on what you do best in your business and your priorities outside of your business, don’t let the need for endless content and social media posts get in the way or slow you down.
When you invest in a brand session, you’re investing in yourself and your business. You’re making it a priority in your life and setting yourself up to save valuable time and money down the road.
Create Quality Content
A brand session provides you with a library of professional and on-brand photos you can use for weeks, months, or even years to come. This allows you to plan out your posts, launches, and releases in advance and more consistently to save you the stress of having enough quality content. No more putting off social posts just because you don't have an on-brand image to share. Your social media feed will look and feel more cohesive with every image telling a story about your brand. With a variety of shots and poses of portraits and product images, you'll have more aligned content than you are every used to having before!
Not only will you have your calendar planned out, you’ll be able to more genuinely connect with your ideal clients and customers. When you show up as yourself, your audience has the chance to get to know and trust you more. Consumers most often choose brands they feel connected to and that are trustworthy. Having brand recognition across all your online platforms will help to continue to build that trust and help you stand out and differentiate yourself.
Brand photography is essential to share your story, your journey, and your life with your audience. This will help them remember you and how it made them feel. When they feel seen and heard, they’ll develop a deeper connection with you and value what you have to offer.
Your business will start creating the right connections with your ideal clients and customers when you show up as yourself and share who you are consistently. Reminding your audience what you value and do will help new potential clients get to know you. When you start attracting the right people, you will create so many opportunities for your business to thrive and grow.
From my experience having my own brand photos taken, I always leave feeling more confident because I not only invested in my business but in myself. The experience creates a feeling of self-empowerment because you put yourself out there and did something that can sometimes feel uncomfortable or intimidating. Sharing more of who you are can feel vulnerable, but that's how true connection and trust is formed.
It takes pushing yourself out of your comfort zone and getting familiar with what it feels like to trust and believe in yourself. If you're ready to feel less stressed and more confident in yourself and your business, I can’t wait to create that experience with you and cheer you on every step of the way. I’m always rooting for you.
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